Teh Tarik Nation is a Malaysian brand dedicated to reviving the tradition of Malaysian milk tea, both at home and on the global stage. As a treasured part of Malaysia’s cultural heritage, teh tarik has not always received the recognition it deserves. Teh Tarik Nation reimagines this heritage with a playful, quirky twist—capturing the attention of younger generations while ensuring this beloved tradition is celebrated and passed on, both nationally and internationally.
The branding and packaging solution stands apart from anything currently on the market—offering more than just visual appeal and innovation. It captures the essence of the drink’s cultural roots, blending traditional patterns with a modern aesthetic. The design highlights the unique production environment of teh tarik, while introducing a flexible visual system that can be adapted for a wide range of applications. Every element is drawn from tradition yet elevated beyond it, combining heritage-inspired motifs in a bold, systemised, and contemporary way.